32.5% of the average traffic share is dominated by the first organic search result on Google. (Chitika)
...91.5% of the average traffic share is dominated by the first page of organic search results on Google. (Chitika)
1,890 words is the average content length of the first page result on Google. (Backlinko)
Over 40% of revenue is captured by organic traffic. (BrightEdge)
73,000,000,000 phone calls were generated from mobile search alone in 2018. (Acquisio)
8.59 is the average number of organic desktop search results that populate on page 1 of Google. (SearchMetrics) (No longer 10!)
20x’s more traffic opportunity in SEO than compared to PPC on both mobile and desktop.
Industry/Business Spending Statistics
$72,020,000,000 is the estimated amount brands and agencies in the United States spent on SEO services in 2018. The amount is forecasted to rise up another 7.25 billion by 2020. (Borrell Associates)
$5,000 is the monthly amount majority of businesses are spending on SEO. (Moz)
2 trillion is the estimated number of searches Google is handling per year worldwide. That breaks down to 63,000 searches per second; 3.8 million searches per minute; 228 million searches per hour; 5.5 billion searches per day; and 167 billion searches per month. (Search Engine Land)